See your website through your own buyer persona
IVA interviews AI-simulated contacts from your customer segment — following bias-free customer discovery methodology — then synthesizes what they said into a grounded persona and site critique.
How it works
Identify your customer segment
IVA reads your URL and infers your offer, category, and the customer segment most likely to buy.
Interview AI-simulated contacts
IVA runs structured interviews with AI contacts who match your segment — using bias-free discovery questions, not leading prompts.
Synthesize a grounded persona
The persona is built from the interview responses, not generated from scratch — so the goals, fears, and triggers are grounded in what was actually said.
Persona critiques your site
That same persona walks through your page and tells you — in their own words — what's stopping them from converting.
Not generated — interviewed.
Most AI personas are fabricated: a generic LLM invents a character based on whatever it already knows. IVA does something different — it conducts interviews with AI-simulated contacts who represent your customer segment, using best-practice discovery methodology designed to avoid leading questions and confirmation bias. The persona is then synthesized from those responses, not generated from thin air. You get what those simulated buyers actually said — their real triggers, objections, and decision criteria — applied to your specific site. The same way we interview real people.
Example report preview
Operations Lead · 100–500 person B2B SaaS · 32–45
“I spend half my week in syncs that could've been a dashboard. I need visibility, not more meetings.”
Research participants
Head of Ops · Operations Lead · Director of Ops · Team Lead · VP Operations
Maya would not convert today. She landed, couldn't tell the product was for her within 5 seconds, and the hidden pricing confirmed her worst fear. The highest-impact fix: lead with her outcome, not your feature.
Maya sees “seamless synergy” and immediately wonders if this is even for ops teams. She's guessing — not recognising herself.
No logos she recognises, no pricing, no setup-time proof. Her biggest barrier — another painful migration — goes completely unaddressed.
Replace the hero headline with Maya's #1 success factor: “Reclaim 5 hours a week from status meetings” — specific, quantified, above the fold.